Last year, Prince Charles expressed support for one of his latest environmental efforts, the Sustainable Market Initiative. Nearly a year later, HRH the Prince of Wales is now expanding on his commitment to combatting climate change through the initiative’s first project—Terra Carta.

The project’s name is derived from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago. Now today, the Terra Carta is on a mission to reunite people and the planet via the support of some of the world’s leading industries and corporate influencers.

During his opening remarks at the One Planet Summit earlier this week, he introduced the campaign—which is noted as being an economic recovery plan that asks companies to contribute $10 million toward sustainable investment.

“Today, I am making an urgent appeal to leaders, from all sectors and from around the world, to join us in this endeavor, and to give their support to this ‘Terra Carta’—to bring prosperity into harmony with nature, people and planet over the coming decade,” urged Prince Charles.

The Terra Carta offers the basis of a recovery plan to 2030 that puts, “Nature, People and Planet at the heart of global value creation.” The initiative is meant to act as a roadmap for which businesses can use to move towards a sustainable future that’s built on innovation and collaboration.

The Sustainable Market Initiative is made possible through the support global industry leaders like Bank of America, Freuds, Refinitiv, and many others.

For more information on Terra Carta, visit the project’s official website. Photo courtesy of the Sustainable Markets Initiative website.

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