The trusted timekeepers at Armitron are taking a deep dive into plastic waste recycling with the announcement of their most recent partnership with Tide Ocean SA. #tide is an environmentally-focused company that up-cycles ocean-bound plastics to produce premium raw materials for sustainable products.

The results of the collaborative efforts are Armitron’s new Ocean Plastics Collection. The first introduction of this collection is called the Wave, which features four watches made from upcycled plastic recovered from our oceans. Inspired by marine life, the brilliant watch designs are available in vibrant coral and turquoise colors and deep, rich ocean hues. The Wave Ocean Plastics Collection is priced at $95, with each timepiece packaged in a box consciously designed from recycled fibers that include an all-natural organic cotton insert. The collection can be found on sale exclusively at Armitron.com beginning April 20th in honor and support of Earth Day 2023.

“We chose to partner with Tide Ocean SA because of their strong commitment to preserving our oceans and protecting our environment and due to their award-winning #tide ocean material. Through the launch of our Ocean Plastic Collection, we aim to broaden awareness of plastic waste pollution and to champion the adoption of a circular economy,” Bobbie Weichselbaum, CEO of E. Gluck Corporation, said. 

#tide ocean material is an award-winning material resource that comes in the form of granules for plastic injection, yarn for textile applications, and filament for 3D printing. It can be applied to an endless variety of durable products from watches to furniture, automotive parts to apparel, consumer electronics to carpets or sports floors and construction. In just two years, #tide has processed the equivalent of more than 25 million plastic bottles into reusable raw materials converted into high-quality products.

The Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Juicy Couture, Vince Camuto, and Steve Madden. Armitron, since 1975, has been known for making innovative and fashion-forward watches with quality materials and a coveted affordability factor. As of late, the brand has been coming in hot with exceptionally unique collection releases, including but not limited to their most recent Armitron ❤️’s Johnny collection in collaboration with internationally acclaimed celebrity stylist and Emmy award-winning costume designer, and their Vintage Archive Collection, which was a nostalgic collection of the brand’s past.

Check out more ocean-inspired cool outrageous stuff on our Products page.