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Monday, October 18, 2021

Everything to Know About Remake’s #NoNewClothes Campaign

The initiative aims to limit excess clothing waste

Remake—the organization behind some of the world’s most successful campaigns aiming to change the harmful practices behind the fashion industry—has launched another initiative called #NoNewClothes, which challenges people to pause on their spending habits and refrain from buying new clothing for 90 days.

The campaign’s goal is to encourage people to put the planet first, and to empower consumers to rethink their relationship with fashion. The pledge—with a timeline slated to take place from June 1 through September 1—asks that people resist unnecessarily purchasing new clothing in an effort to limit excess contributions to fast fashion, and to shift the wasteful narrative surrounding shopping.

For the next 90 days, those who take the #NoNewClothes pledge will have more time to reflect on the values they “want to wear,” while also helping to contribute to a more inclusive and resilient fashion industry.

Remake, founded by Ayesha Barenblat, is an organization built on a community of fashion lovers, environmentalists, and even women’s rights advocates who all share a collective mission to change the clothing and garment industry’s harmful practices—which affects everything from people to the planet.

Through various campaigns and initiatives, Remake aims to make sustainability more accessible and inclusive through their three pillars of work—specifically with education, advocacy, and transparency.

By pledging to halt any further purchases of new clothing through the #NoNewClothes campaign—whether that be in buying only secondhand or nothing at all—for 90 days, those who take the pledge will have the opportunity to reduce their carbon footprint, limit the waste that might otherwise be sent to the landfill, and keep their hard-earned dollars away from companies that hurt people and the planet.

For more information on the #NoNewClothes campaign, and to learn more about Remake’s work, visit www.remake.world.

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