As their company mission states: “A greener future is a better future. That’s why we plant trees, 50 million by 2025, on top of the millions we’ve already planted.” Timberland is eco-innovating, so that the things they make will have a lower impact on the environment. Their goal is to build stronger communities—caring is no longer enough.
Timberland says that they aren’t just planting trees; they are planting hope, jobs, clean air and unity around the world. They have always tried to lessen the environmental impact. But they know that they can do more: Leave nature better than they found it. One way, they acknowledge, is to pull more carbon out of the air than is emitted. “We can also improve biodiversity (think plants, animals and insect), water quality and farmer well-being.”
Timberland kicked off 2022 with the launch of Timberloop, a take-back program to keep the brand’s shoes and apparel out of landfills. The Timberloop take-back program rolled out online and at all 85 Timberland stores and outlets across the U.S.
Timberloop enables Timberland and its community to work together to keep products and materials in circulation for as long as possible — critical to the company’s goal for 100% of its products to be designed for full circularity by 2030.
Customers can now return any used Timberland footwear, clothing or accessories so they can be given a new life. Returned products will either be disassembled — for as many parts as possible to be reused, recycled/upcycled into new products — or refurbished for sale on a dedicated website launching later this spring.
Disassembling used products and putting materials back into their respective recycling streams translates into reduced waste and environmental impact.
“Timberland products are already designed to be durable and long-lasting, and I love the idea of extending that even further with a second life outside the landfill,” says global brand president Susie Mulder. “With the growing awareness of environmental issues and personal consumption choices, I believe our community will be as excited about the Timberloop program as we are. This is a huge step as we work toward our vision of a more equitable and green future.”
Clearly marked donation boxes will be installed in each Timberland store and outlet complemented by a convenient digital ship-from-home option. For the digital option, visit timberland.com/timberloop, print the free shipping label, and mail back your worn products to begin their recycling journey. In addition to the feel-good element of helping keep valuable materials in use for longer, Timberloop participants will receive a 10% discount toward their next purchase.
Next in Timberland’s push for 100% circularity will be the unveiling of the Timberloop Trekker City Hiker boot available this Earth Day (April 22). This boot is designed with a sneaker-like comfort and a more urban outdoor look. It features a unique sole construction whereby the outsoles can be easily removed and disassembled for recycling through the Timberloop platform — which the company says will roll out in April in Europe, and later this year in the Middle East and Asia Pacific markets.
The Timberland company states: “With a great passion for nature, comes great responsibility to create responsible products and protect nature for generations to come. Together, we can make a difference.”
For more information on Timberland and Timberloop, visit: www.timberland.com
