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Wednesday, June 23, 2021

Isagenix Is On A Mission to Take Care of the Planet

The global well-being brand has implemented several new, sustainable initiatives.

Maintaining personal health and wellness isn’t just about nurturing your body and mind—it’s also about understanding your impact within the greater world and taking the necessary steps to be intentional in how you exist within it. This belief, in particular, is one that’s held by Isagenix International—a global well-being company that offers nutritional products that support the nourishment and empowerment of people worldwide.

While the company has always exhibited a commitment to science-backed health practices, it’s also evolving to place more of a focus on holistic, sustainable approaches to wellness.

“We’ve always been focused on doing the right thing, and it’s been clear for a while that doing the right thing means taking better care of our planet. As a health-minded business, it’s our responsibility to take a close look at the health of not only people but also the Earth,” says Erik Coover, Isagenix chief visionary officer. “We feel a deep responsibility to do everything we can to be a more sustainable company so we can make a positive impact on the planet. We’re far from perfect, but we are making progress.”

This sustainability focus touches multiple areas of the business and includes an ambitious initiative that aims to have zero-waste packaging in place for the company by 2028. This will involve the conversion of all packaging components to be made with recyclable, reusable, compostable, or recycled materials. To assist with this mission, Isagenix has partnered with a certified carbon-neutral manufacturing facility that’s helping to produce the brand’s Collagen Elixir™.

Through its green-minded packaging focus, Isagenix has already seen key successes. According to the company, 75% of its packaging components are sustainable, meaning the components meet at least one of its sustainable packaging criteria: recyclable, compostable, or biodegradable; two products are zero-waste (the Whole Blend IsaLean® Shake and Collagen Elixir); and, as of this year, Isagenix has started transitioning to 100% biodegradable fiber scoops in its Whole Blend Shakes in all markets.

In addition to packaging changes, the brand’s sustainability focus includes prioritizing sustainable shipping practices, ethical sourcing, expansion of its plant-based products, and green efforts at its corporate headquarters in Gilbert.  

For example, in 2020, Isagenix began using cardboard trays instead of boxes when moving shake canisters from third-party manufacturers to distribution centers. This move has reportedly saved 1 million square feet in cardboard. At its headquarters, Isagenix installed solar panels on its parking structures, providing enough clean energy to power 25% of its building.

“At the end of the day, we’ve got one planet that we all call home, and collectively, we need to do a better job working in harmony with nature. We owe it to our children,” Coover says.

For more information on Isagenix, visit www.isagenix.com

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