Everyone’s heard of “reduce, reuse, recycle,” but this Phoenix-based technology platform encourages others to go beyond that and choose “resale, not retail” in order to lower their carbon footprint and benefit the environment. 

List Perfectly offers a suite of software and tools to those who make a living from selling items on well-known online marketplaces like Poshmark, Etsy, Shopify, Mercari and more. List Perfectly enables its users to crosspost their listings to multiple marketplaces at once, help sellers save an average of 80 hours a month, reach more potential customers, and ultimately lower the carbon footprint of their products. 

According to ThredUp’s most recent annual report of the resale industry, giving one item a second life reduces its carbon impact by 79%. By helping resellers make more sales, List Perfectly is also helping keep items out of landfills.

“If a reseller’s item doesn’t get sold, there’s a good chance it’ll end up in a landfill somewhere instead,” explains List Perfectly’s Partner and COO Alex Shadrow. “Many of our sellers have seen their sales increase tenfold from using List Perfectly, which means they’re able to keep 10 times the amount of products out of landfills.”

About half of List Perfectly’s user base is part of the reselling community because of the known environmental benefits, and Shadrow notes that the other half, who have had the opportunity to learn that they are part of the solution to the fashion waste crisis, love what they do even more because of it.

List Perfectly is deeply entrenched in supporting its users and building a community around their product. Shadrow describes List Perfectly’s seller community as “a 24-hour open forum for sellers to connect, share issues or concerns, and get immediate help from other sellers, near or far.” 

Through interacting with the community, the leaders of List Perfectly have gotten to know sellers with entrepreneurial spirit and inspiring stories. 

“Many people who lost their jobs due to COVID-19 took up reselling as a hobby, and some ended up making more money selling with List Perfectly than they did before,” says Shadrow. “Hearing uplifting stories from our community members reminds us that what we do truly matters.”

Anyone can make a difference. Whether you take the time to search for something on a resale marketplace instead of Amazon, or sell an item you were thinking about throwing away, when you choose resale over retail, you’re choosing sustainability.

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