Natural Grocers is celebrating Earth Day 2021 with its fourth annual Ladybug Love campaign throughout the month of April. The campaign celebrates insects and the crucial role that they play in food supply stability, and regenerative farming practices that use ladybugs and other beneficial insects instead of harmful synthetic pesticides to control pests.
Through the Ladybug Love initiative, the brand will offer special programming including the Beyond Pesticides fundraising program, discounts on groceries and eco-friendly products, sweepstakes, and much more:
Ladybug Love Pledge: Natural Grocers invites its communities to take or renew the pledge—to refrain from using lawn and garden chemicals that harm ladybugs and other beneficial insects, and to support 100% organic produce. Customers can sign the pledge by visiting: www.NaturalGrocers.com/ladybuglove
– Natural Grocers will donate $1.00 to Beyond Pesticides for every Ladybug Love pledge signed, whether it’s a first-time signer or a renewed pledge[i], from April 1 – 30.
– {N}power members who make or renew their pledge from April 1 – 15, will also receive $1 off their purchase on Earth Day, April 22.
Additional Beyond Pesticides Fundraising Opportunities
In addition to taking the pledge, fundraising efforts in April include:
– Customers can donate $1, $5, or $10 at the register at 161 stores in 20 states to fund the Ladybug Love Your Neighborhoods projects in communities where Natural Grocers operates.
– Natural Grocers will donate $2.00 to Beyond Pesticides for every Ladybug Zip Pouch reusable bag (retail $2.99) sold.
Discounts, {N}power Flash Sales, Sweepstakes, and more
– Earth Day Deals from April 22–24 on eco-friendly products such as Stasher® reusable silicone bags, Hydro Flask®, Seventh Generation® cleaning products, Endangered Species Chocolate®, Kicking Horse Coffee®, Green Goblin® vinegar weed killer, and much more.
– All {N}power members will receive a free limited-edition Ladybug Love reusable bag with purchase[ii].
– {N}power members who shop from April 22–24 will automatically be entered to win a 20 oz. Natural Grocers Branded Hydro Flask. Over 800 {N}power members will win.
– From April 22–24, {N}power members will be treated to exclusive daily doorbuster deals on select fan-favorite products, limit of two each:
- April 22 – $3.99 pasture-raised eggs
- April 23 – $3.99 pasture-based and humanely raised bacon & bacon alternatives
- April 24 – $1.99 Natural Grocers Brand Organic chocolate bars
– Customers can enter for a chance to win Natural Grocers gift cards—one $500 companywide grand prize, plus $100 gift card prize at each store—by filling out an entry form in-person at their local store or in the April 2021 good4uSM Health Hotline® magazine.
– Customers are invited to count the ladybugs placed throughout the pages of the April 2021 Natural Grocers good4u Health Hotline magazine, for the chance to win a $500 Natural Grocers gift card. To enter the contest, customers must simply fill out the form in the magazine and drop it off at any Natural Grocers store by April 24, 2021. A drawing among all entries with the correct number of ladybugs will determine the winner.
Natural Grocers long-term partnership with Beyond Pesticides, which resulted in the launch of the “Ladybug Love Your Neighborhoods” campaign, raises community awareness and directly contributes to local parks, schools, and businesses converting their outdoor spaces to pesticide-free zones. Beyond Pesticides is a 501(c)3 nonprofit advocacy and grassroots organization that aims to protect public health and the environment by leading the transition to a world free of toxic pesticides.
Along with local organizations, Natural Grocers fundraising efforts thus far have helped the following parks and recreational areas to convert exclusively to organic practices and to eliminate the use of synthetic pesticides and fertilizers: Roosevelt Park in Longmont, CO, Chief Garry Park in Spokane, WA, Reid Park and Silverlake Fields in Tucson, AZ, Tempe Sports Complex in Tempe, AZ, Irwin Park in Eugene, OR, and Island Park in Springfield, OR.
Natural Grocers is an organic grocery store that offers many initiatives to support the community and empower people to live better lives. Recently, Green Living publisher, Dorie Morales, went on an eco-product tour of the beloved store. Watch the full video, below.
For more information, visit www.NaturalGrocers.com/ladybuglove.
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