Here’s a round-up of everything Trending Green in August!
Solar Garden State
A 17-acre floating array of more than 16,000 solar panels in a New Jersey reservoir generates 95% of the electricity needed to treat and transport water for 84,000 homes and businesses. Researchers have concluded that more than 6,000 cities around the world could generate all their electricity needs with floating solar gardens like these.
Ebike Performance Meets Comfort
Magicycle has released the first Ebike SUV to be manufactured in the United States. The bike is equipped with a 52V 20Ah battery, enabling riders to reach speeds of up to 28 mph with assisted pedaling. With an estimated range of at least 80 miles per charge, riders can embark on journeys with confidence, knowing they won’t be limited by battery life.
Held vs Montana
Sixteen kids in Montana are taking their state to court for environmental policies that they say promote fossil fuels and are in violation of their right to a ‘clean and healthful environment.’ The case started proceedings on June 12 and the court heard closing arguments on June 20 in Lewis and Clark County District Court. A ruling is anticipated within weeks, or possibly months.
Upcycled Sound
Gomi’s Bluetooth speakers are handcrafted from waste plastics and powered by repurposed lithium batteries from electric bicycles. The best part? They’re built with a conscious modular design that allows for infinite repairs so you’ll never have to throw your speaker away. These eco-conscious speakers not only deliver quality sound but also promote a circular economy by giving new life to discarded materials.
High Seas Treaty
The United Nations’ Food and Agriculture Organization has praised the approval of a significant agreement for conserving and sustainably using marine biodiversity in international waters, which covers nearly two-thirds of the world’s oceans. The FAO is prepared to assist its member states in implementing the “High Seas Treaty” to protect Marine Biodiversity of Areas Beyond National Jurisdiction.
IKEA “Adoption Ads”
IKEA turned to premiere ad agency Ogilvy to introduce a collection of eco-friendly stuffed toys, made from recycled ocean plastics. The plush toys are, appropriately, ocean animals made from drinking straws, toothpaste tubes, and plastic bottles. The campaign, while while staying fun and clever, provides a reminder of the reality of plastic waste in our oceans.
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