Riding Waves, Saving Oceans

By Brett Patton-Prince

Andrew “Cotty” Cotton is no stranger to massive waves and high-stakes surf spots. From the towering swells of Nazaré to the icy waters of Iceland, he’s built his career chasing some of the most extreme conditions on Earth. But behind the thrill and danger lies something just as important to him: protecting the oceans that make it all possible.

Cotton’s not just a pro surfer — he’s a passionate advocate for environmental sustainability. That drive is what brought him into partnership with XTRATUF, a rugged footwear brand now on a mission to reduce its environmental impact.

Focus on Carbon‑Footprint Reduction 

XTRATUF recognized what many brands are coming to terms with: being eco-conscious is no longer a trend — it’s a responsibility. So, they started rethinking everything from materials to manufacturing.

Riding Waves, Saving Oceans

Out went petroleum-based neoprene. In came Yulex, a plant-based rubber alternative made from Hevea trees, which reduces carbon emissions and is far less harmful to the environment. They’ve also upgraded the soles of their boots to a more sustainable EVA foam — certified by Green Leaf and Intertek. XTRATUF has also created the Sharkbyte boat shoe line using Econyl — made from recycled fishing nets and other ocean plastic waste which can be found specifically in their Sharkbyte boat shoes.  To take their commitment to sustainability even further, as of 2024, XTRATUF has made all their boxes, hangers, packaging and tissue paper all 100% recyclable.

 

Put to the Ultimate Test

Cotton doesn’t just talk the talk. He’s been testing XTRATUF boots in places most people wouldn’t dream of going — and these aren’t  just surf spots; they’re battlegrounds. If his gear doesn’t hold up, there is real risk. For him, it’s not just about performance — it’s about proving that sustainability can thrive in the harshest conditions.

Speaking Up for the Planet

Cotton has been vocal about the role athletes and companies should play in protecting the planet. Through his work with XTRATUF, he’s helping shine a spotlight on how gear can be built better — not just for the athletes who use it, but for the environments they depend on.

It’s a partnership built on shared values: durability, innovation, and a clear-eyed commitment to change.

What’s Next?

XTRATUF is still evolving, but the company’s actions speak louder than any marketing pitch. With athletes like Cotton on board, they’re proving that going green doesn’t mean giving up performance.

So, while the seas may be rough, this collaboration is navigating in the right direction — and that’s something we can all get behind.

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