Juice Beauty, the OG “Original Green” of clean beauty, has been in the beauty space since 2005. They are committed to protecting the environment, which is why they are taking a stand to help clean up our oceans by the Ocean Waste Plastic concept.
The majority of plastic packaging (around 95%) is only used once and at least 8 million tons of plastics leak into the ocean each year — which is equivalent to dumping the contents of one garbage truck into the ocean per minute. By 2050, experts estimate there will be more plastic than fish by weight in the ocean.
Using post-consumer (land) recycled plastic combined with the Ocean Waste Plastic concept instead of petroleum-based virgin plastic is one step in the right direction of reducing waste in our environment and helping to lead the way in cleaning up the beauty industry.
What Is Ocean Waste Plastic?
A concept made with the purpose of cleaning our oceans from plastic pollution. For each gram of post-consumer recycled plastic that they use for their packaging, Juice Beauty pledges to remove the same amount of plastic from oceans and rivers. They see this as a perfect opportunity to support the environment by saving oceans and rivers from plastic pollution.
“Cleaning up the oceans and the earth is a huge undertaking, and at Juice Beauty, we are committed to doing all that we can to be sustainable and protect the environment.”