BY SHELBY TUTTLE
For more than a century, the Stanley 1913 brand has been synonymous with rugged durability, a promise summed up in its “Built for Life” motto. Now, the company is taking that commitment a significant step further with the launch of its new Take Back program, an initiative designed to help consumers responsibly recycle their well-loved steel and stainless-steel Stanley products.
The new program, announced by parent company PMI WW Brands, LLC, underscores the brand’s long-standing dedication to sustainability and its mission to build a less disposable world by actively contributing to a circular economy.
“Our ‘Built for Life’ promise has always been at the heart of our commitment to sustainability, with an emphasis on durability, design, and sourcing. With the new Take Back program, we’re extending that promise,” said Graham Nearn, chief product and sustainability officer at PMI WW Brands. “We’re empowering our community to ensure their well- loved products never become waste, making it easier for products to start their next chapter. This is how we contribute to a circular economy and work together to create in a better way, for a better life and world.”
OLD STANLEY, NEW LIFE
The process for consumers is designed to be simple and cost-free. Customers can log their items on the Stanley 1913 website, generate a prepaid shipping label or QR code, and send back their eligible products. Once received, the items are routed to PMI WW Brand’s U.S.-based recycling partner, where they are carefully disassembled, sorted, and recycled.
To say thank you for participating, Stanley is offering a few incentives. Consumers will receive a $5 discount code for purchases made on the company’s website. For every eligible item returned, PMI WW Brands will also donate $5 to Ocean Conservancy, a global non-governmental organization dedicated to achieving a healthy ocean and thriving planet.
“There’s no doubt that switching to reusable products wherever possible is the right move for anyone trying to protect our ocean from plastic pollution,” said Ocean Conservancy’s Vice President of Conservation, Ocean Plastics, Nicholas Mallos. “Our engagement with Stanley 1913 is built on a shared commitment to a more sustainable future. We are thrilled to see them launch a take-back program that ensures their reusable products never become waste.”
The Take Back program is currently available in the contiguous United States and accepts up to four eligible items per individual annually, making it easy for customers to responsibly part with their older gear without contributing to landfill waste.
A GROWING COMMITMENT TO SUSTAINABILITY
The launch of the Take Back program is a natural progression of Stanley 1913’s established sustainability efforts, which include a focus on using recycled materials, low-impact manufacturing, and ethical sourcing. According to the brand’s latest Impact Report, 65% of the materials used in Stanley products in 2024 were recycled content, and suppliers generated more than 11 million kilowatt hours of onsite solar electricity.
With this new initiative, Stanley 1913 is not only reaffirming its promise of durability but is also offering its community a tangible way to participate in its vision for a more sustainable future. To learn more about the Take Back program, visit www.stanley1913.com/takeback.
![Pinterest](https://pinterest.com/pin/create/button/?url=https://greenlivingmag.com/built-for-life-and-beyond/&media=https://greenlivingmag.com/wp-content/uploads/2025/12/7.jpg&description=“Built for Life” And Beyond: Stanley 1913 extends its "Built for Life" commitment by launching the "Take Back" recycling program){kind=link}