Building a Business That’s Green by Design

Shannon Harris of Fuse Living shares how sustainability shapes her work, mindset, and offers advice for women entrepreneurs.
Shannon Harris brings a thoughtful, values-driven approach to interior design at Fuse Living, showing how sustainability can be seamlessly woven into both business and lifestyle.
In this Q&A, Harris shares the insights and experiences that shaped her eco-conscious philosophy, debunks common misconceptions about “going green,” and offers advice for the next generation of women entrepreneurs seeking to balance purpose, profit, and personal well-being.
What was the “aha!” moment that led you to integrate sustainability into the core of your business model?
For me, sustainability has always been a way of being, not a question of whether we should do things a certain way. It’s about attuning to the natural rhythms of the world and presenting options in my industry that nurture that awareness. My “aha” moment came when I realized that one small, smart decision leads to another, and eventually these choices stack until sustainable behavior and thinking become second nature. When sustainability becomes part of who you are through small, consistent habits, it transforms both your work and life. I love seeing that same realization happen for others.
What is one common misconception about going green in your industry that you are actively working to debunk?
Many people associate “going green” with a single pathway. In reality, there are multiple options, and you need to choose based on your values to make the shift enjoyable rather than obligatory. In interior design, sustainability can mean environmental care, non-toxic materials, or consumption and waste management—but these are not all the same. Eco-friendly or organic materials may break down faster, creating more waste, while synthetic materials may last longer but may have health implications. Understanding these nuances allows informed decisions that are right for your home, family, and lifestyle.
What advice would you give to the next generation of women entrepreneurs who want to build a business that prioritizes both profit and the planet?
The mission for health and sustainability is motivating, but don’t sacrifice your own needs. Giving away too much time, energy, or resources at your own expense can set your mission back. When you care for yourself first, you create greater capacity to make a lasting impact. The more we care for ourselves, the more we can care for others.
This interview was originally featured in the March 2026 Women’s Issue Special Advertising Section of Green Living.

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