By Shelby Tuttle
This holiday season, as you stock up on the latest toys for your kids or gifts for the tech lovers in your home, pause to consider the batteries that power them. Most of us diligently recycle wrapping paper and reuse ribbon and bags for next year, so why are we so willing to toss out used batteries? The convenience of “disposable” comes with a hefty carbon footprint and substantial risk of environmental pollution.
Enter Better Battery Co., the world’s first and only zero-waste alkaline battery that considers the full life cycle of batteries from start to finish. Every battery is carbon neutral, with emissions from production, shipping, and recycling fully offset through a partnership with CNaught.
But the innovation doesn’t end when the power runs out. Better Battery Co. features a built-in recycling program that ensures nothing goes to landfill. Its partner, Raw Materials Co., uses a third-generation mechanical process, independently verified by the CSA Group, that boasts an 84% recycling efficiency rate (RER).
How sustainable is it? 100% of the valuable zinc, manganese, and potassium are recovered and repurposed as a premium micro-nutrient for agricultural use, naturally fertilizing corn to increase yields. The steel and nickel are also fully recovered and sold back into the local market. Even the small amount of paper and plastic is converted into energy, offsetting 80% of the recycling process’s electricity consumption.
This holiday season, give a gift of positive impact. Better Battery Combo Kits — including 40-AA, 40-AAA, and 9V options — are available at Better Battery Co., Walmart, Target, and select retailers.
