It’s no secret that prioritizing conscious consumerism is at the forefront of every brand’s goals these days. But actually taking the steps to cultivate an ethical, sustainable company? That’s an entirely different challenge—though it’s one that Doris Ngie, founder of AMAVII, has never shied away from. And her groundbreaking, eco-driven approach to luxury eyewear has positively disrupted the industry, in the process.
At its core, AMAVII is an independent, contemporary designer eyewear label that specializes in Aerospace Titanium—the lightest and strongest material for eyewear frames, which also happens to provide an incredibly stylish build for eyewear products.
The frames are available in 3 comfortable size fits, as well as in a number of different styles and glass colors—with designs like the Benjamin and London in 18K Gold, being particular customer favorites.
While the brand came into the eyewear space at a time when veteran labels like Tom Ford, Dolce and Gabbanna, and Bulgari were already dominating the industry, AMAVII has found success through its unique approach to luxury and business—and based off its eclectic and wide-ranging reach, has been well-received too.
AMAVII’s designs have been sported by just about every A-list celebrity on the planet—from Gigi Hadid and Jennifer Lopez to Khloe Kardashian and Hailey Bieber, it’s fair to say that the label has cemented itself as a bonafide leader in the fashion accessory market.
And beyond the fresh, effortlessly sleek designs, perhaps the brand’s greatest feat has been Ngie’s ability to embed AMAVII so seamlessly into the space of ethical, conscious, and eco-driven consumerism through durable, long-lasting eyewear products.
AMAVII’s staple frames are made of Aerospace Titanium, which is a 100% recyclable eco-metal that’s free from deterioration or rust. The sunglasses also feature hinge components which limit waste through unbreakable strength, and iron plating that acts as a more sustainable alternative to electroplating and avoids generating excess chemical waste.
For packaging purposes, AMAVII relies on recyclable materials to ship their iconic frames worldwide, and all of the brand’s sunglass cases are made from premium vegan leather.
Plus, as a way to offset the company’s carbon footprint, AMAVII has partnered with Trees for the Future to ensure each eyewear purchase gives back to the greater environment. For every pair of sunglasses sold, a tree is also planted through the help of Trees.org. To date, this collaboration has helped to plant over 20,000 trees.
“Since day 1, it’s been our mission to create a brand that gives back, because we believe that every company should do their part in contributing to the planet and/or society in some way. It really does add meaning to what we’re doing,” Ngie tells Green Living exclusively. “Climate change is something that’s on my mind, and I’m always considering what sort of world we want to leave for the next generation.”
For more information on the partnership or to purchase a pair of sunglasses, visit www.amavii.com.